Waves rolling in from a grey-green sea, with a long, low headland on the horizon under a pale sky.

Anton Joman Prinsloo

Disciple, Husband, Son, Founder

An engineer’s mind.A creative eye.

Anton Prinsloo smiling with his arms folded, wearing a light blue jumper.

I build businesses, work with technology and AI, and help people make better use of it. I’m just as passionate about the creativity and care behind a well-designed space or photograph as I am about the processes and systems that make a business work. This is a small collection of what I’m building, what I’m learning and what keeps me curious.

I studied industrial engineering at Stellenbosch University and started my career building automated fintech solutions for large South African asset managers. That taught me a way of thinking about how things fit together: the people involved, the decisions they make and the systems around them.

My work has since grown across design, digital technologies and entrepreneurship. Through Tomorrow Media, I’ve developed a deep understanding of unlocking digital growth for businesses by building their organic online presence. I enjoy being close enough to a creative idea to shape it, and close enough to the work to help make it real.

In 2025, a good friend and I started TomorrowToday, a weekly newsletter about AI and technology. We had known each other since university, and our conversations about AI were becoming a little relentless. I joked that we were either going to stop being friends or start writing a newsletter. Thankfully, we chose the latter.

Those conversations became something bigger. Our first free webinar led to multiple businesses asking for help embedding AI within their teams, and that work grew into Fluent. Today, I help people turn curiosity about AI into practical ability and better judgement in their everyday work.

Encapsulating all these different projects is our venture studio and incubator, Tomorrow Ventures. At our core, we’re interested in building things that can last: businesses with sound foundations, technology people can use well, and work that helps people flourish. There is plenty still to learn. That is part of what makes it worth doing.

I also love architecture, photography and travelling the world. They give me another way to pay attention: to proportion, light, detail and the way different people experience a space. I’m interested in what it means to build more sustainably, from architectural creations to the businesses we grow. I want that same care to show up in the things I build, whether the result is a website, a business or a useful new way of working in the age of AI.

What I’m building

My work takes a few different forms. These are the places where much of that energy goes.

  • Tomorrow Media

    A digital growth partner working across websites, design, content and strategy. As co-founder, I help connect the creative work with the data, systems and marketing strategies that make it useful.

    Explore Tomorrow Media
  • Fluent

    Helping people become more capable with AI. My focus is training, enablement and providing teams with the skills and judgement to use the technology effectively and safely in work that matters to them.

    Meet Fluent
  • TomorrowToday

    The weekly AI and technology newsletter I write with JT Cronje. What began with conversations between friends became a way to share what we’re passionate about with people eager to learn, build and adapt to a changing world.

    Read TomorrowToday

Tomorrow Ventures

Tomorrow Ventures is our venture studio and incubator, building businesses with lasting foundations and a positive impact on people.

Highlights

  • 73+

    Newsletter editions

    Weekly ideas on AI and technology, written with JT.

  • 3

    Current projects

    Tomorrow Media, Fluent and TomorrowToday.

  • 2021

    Tomorrow Media started

    Connecting creativity, digital growth and data-driven marketing.

  • 2026

    Fluent started

    Turning human ingenuity into AI-amplified work.

Foundations and new beginnings

The people, places and turning points that have shaped how I think, work and build.

  1. 2026

    Started Fluent

    Helping people and teams use AI with greater capability and judgement.

    • LLMs
    • AI-native work
    • Agent design
    • AI enablement
    • AI strategy
    • Application development
    • Automation
  2. 2025

    TomorrowToday and a new chapter at Tomorrow Media

    Launched TomorrowToday in June. Became a full-time founder of Tomorrow Media in August.

    • SEO
    • GEO
    • Web design
    • Marketing strategy
    • Growth analytics
    • Entrepreneurship
  3. 2024

    Married Ankia

    Married my best friend and the most inspiring and captivating person I know, Ankia Prinsloo.

  4. 2022

    Joined Digiata

    Started working as a software engineer.

  5. 2021

    Started Tomorrow Media

    Co-founded a digital growth business working across web development, design, content and marketing strategy.

  6. 2020

    Started The Helping Hand NPO

    A non-profit started to offer practical help to people and communities in need.

  7. 2018–2021

    Stellenbosch University

    BEng Industrial Engineering.

  8. 2013–2017

    Pretoria Boys High School

    Growing up and stepping through my formative years in Pretoria, finishing matric in 2017.

“Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others.”

Philippians 2:3–4 (NIV)